AMU is the abbreviation for “ArbejdsMarkedsUddannelser,” which translates to Labor Market Training in English. Its primary purpose is to contribute to the functioning of the labor market by providing continuing education and vocational courses to both skilled and unskilled workers. AMU offers courses in a wide range of fields, industries, and service sectors, including areas such as Food Production, Transportation, Sustainability, IT, and Personnel Development, among others.

Case: AMU-Fyn aims to increase awareness of its courses and programs by enhancing its marketing and communication of its value offerings, with a special focus on sustainability. Building on their green portfolio of courses, programs, and certifications, AMU-Fyn seeks to attract more businesses, regions, and municipalities. The case team’s task is to develop a marketing strategy based on a thorough analysis of target segments and the competitive landscape of “green” education and training offerings.

Holtec Automatic A/S develops and manufactures high-end industrial electrical solutions in the form of PLC programming, panel construction, HMI, and SCADA for the industrial, offshore, marine, and environmental markets. The company is a strong solution partner with companies such as Siemens and Beckhoff.

CASE: Map and identify the regulations and requirements that Holtec Automatic should adhere to in order to achieve environmental certification according to ISO 14001 and occupational health and safety management according to ISO 45001. The company’s current challenge is to be able to document the carbon footprint of their value chain and workflows in relation to individual customer orders and to impose stricter requirements on their suppliers.

Dymak A/S is a global sourcing company specializing in direct sourcing, assisting its customers in developing products and concepts for the home, garden, and leisure segments worldwide.

CASE: Dymak seeks to map and identify the ESG regulations it should adhere to in order to enhance transparency and motivate its customers to make more environmentally conscious choices. Through work on a specific customer-supplier case, the project will identify where in the value chain Dymak can have the greatest impact with a targeted effort, what initiatives Dymak should undertake, and how Dymak should work with ESG in the organization in the future. The project is also expected to focus on UN Sustainable Development Goal 12 – “Responsible Consumption and Production” and Goal 17 – “Partnerships for the Goals.” These goals may be part of the mapping or prioritization of opportunities.

Byens Bilpleje.com A/S was founded back in 1997 and deals with everything from cosmetic preparation to car painting at their 55 location and 8 branches in Sweden. They are market leaders with the company’s one-stop-shop range. 

CASE: Byens Bilpleje.com wants to start selling to the B2C market and optimize and scale their current sales to B2B market. An analysis of new sales segments must be made and a new marketing- og branding strategy for the segments must be drawn for the future work. 

C.C. Jensen A/S is a family-owned international company that today employs over 300 people worldwide with its main domicile in Svendborg, Denmark. They company manufactures and sells offline oil filtraion and monitoring solutions for various applications. C.C. Jensen is working across 5 different segements, Industri, Marine & Offshore, Mining, Power and Wind. 

CASE: Carry out and identify the customers need for documentation wth a focus on the impact on the enviroment (carbon footprint). Data and  calculation models must be anchored in the companys sales and marketing department prior to branding externally to customers. 

Eryk Group (Eryk A/S) is an electronic and born global service provider withe departments in Poland, Denmark and Norway and employs over 240 people. The company provides technical services worldwide to more the 40 different countries. 

CASE: Eryk want the team to prepare a feasibility study that deals with whether it is possible for the company to set up a SSC (Shared Service Center) in Nigeria, which will support Eryks strategic goals.